Here’s another clip from a recent client meeting! Did you know that the fastest-growing audience on TikTok right now is 40 to 50 year olds?
This age group is embracing the platform in high numbers, and interacting with a wide variety of content types.
I feel like this is a unique opportunity for small businesses – don’t let outdated assumptions hold you back! Consider exploring and using TikTok to reach a more diverse, engaged audience who are eager to learn, laugh, and be inspired.
If you’re not on TikTok yet, this could be your sign to start!
